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• A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. ...
  en.wikipedia.org/wiki/Social_Networking
• The interaction between a group of people who share a common interest; Using social contacts to network; Using internet's network groups (such as Facebook and Twitter) to network and communicate between consumers and businesses
  en.wiktionary.org/wiki/social_networking
• The process of building online communities, often accomplished both through 'groups' and 'friends lists' that allow greater interaction on websites. Find out more about social networking.
  webtrends.about.com/od/web20/a/web20-glossary_2.htm
• is an phenomenon that has recently taken over the web, allowing more connectivity and interaction between web users. Several websites, such as Facebook and MySpace are "virtual communities."
  www.meetingtomorrow.com/cms-category/computer-glossary
• Social networking-new means of communicating and sharing information between two or more individuals on an online community.
  xlsuite.com/dictionary
• sites offer people new and varied ways to communicate via the Internet, whether through their computer or mobile phone. These sites allow people to easily and simply create their own online page or profile and to construct and display an online network of contacts, often called 'friends'. ...
  www.schools.sa.gov.au/speced2/a8_publish/modules/publish/content.asp
• The practice by which internet users build relationships and bookmark important sites with like minded people.
  www.omega2webdesign.com/glossaryofterms.html
• A social networking site allows you to identify your contacts and establish a link between you and each of your contacts.
  www.searchenginepartner.com/SEO-glossary.html
• is the assembly, or coming together of individuals in specific groups or communities. Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. ...
  www.socialmediabuyingguide.org/community/glossary.htm
• Social networking is linking people to each other in some way. Social networking sites bring people together who people interested in a particular subject.
  www.webdesignseo.com/blogging-terms/web-20-terms.php
• Social networking websites allow users to be part of a virtual community. The two most popular sites are currently Facebook and MySpace. These websites provide users with simple tools to create a custom profile with text and pictures. ...
  glowvirtual.com/faqs/definitions.html
• Most services are primarily web-based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on. ...
  www.thehatcherblog.com/blog/
• Interactive communication in which participants in online communities such as Facebook share thoughts, photos, etc. with members of their own personal networks in a controlled way.
  sait-fds.editme.com/Sssss
• this is where people develop networks of friends and associates. It forges and creates links between different people. Like social bookmarks (see below) a social network can form a key element of collaborating and networking.
  edtechvision.org/

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Apple Logo

Apple Inc. has revolutionized personal computing since its founding in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. For more than 30 years, Apple Computer has introduced groundbreaking products and accessories that truly defy the technological barriers. It has now become one of the world’s most famous computer brands and has introduced innovative products such as iPods, Macintosh, QuickTime, etc.

Beyond its strong line of pioneering products, lies an interesting and powerful corporate identity. Apple is probably the only company not to use its name in its logo. Yet, the Apple logo is one of the most recognized corporate symbols in the world. The first Apple logo was designed by Jobs and Wayne in 1976, featuring Isaac Newton sitting under an apple tree. It was inspired by a quotation by Wordsworth that was also inscribed into the logo that said: “Newton… a mind forever voyaging through strange seas of thought” with ‘Apple Computer Co.’ on a ribbon banner ornamenting the picture frame.

That Apple logo was immediately changed by designer Rob Janoff into a multicolored apple with a bite taken out off its right side, better known as the “rainbow apple”. This was done to commemorate the discoveries of gravity (the apple) and the separation of light (the colors) done by Isaac Newton and possibly to tribute the ‘fruit of the Tree of Knowledge’ in Adam and Eve’s story. Even the term ‘Macintosh’ refers to a particular variety of an apple. But certain speculations exist about the proper meaning of the Apple logo. Some believe that the ‘rainbow colored’ Apple logo was used to advertise the color capability of the Apple II computer. Others, like author Sadie Plant of Zeroes and Ones, considers the Apple logo as homage to Alan Turning, the father of modern computing, who committed suicide using a cyanide-laced apple.

For the last few years, the Apple logo has appeared in various colors (aqua color scheme was famous among all). But now Apple has discontinued the use of bright colors in the Apple logo, instead opting for white and raw-aluminum color schemes. The polished chrome logo seems to fit ideally. The silvery chrome finish in the new Apple logo is consistent with the design scheme and freshens up the icon. For whatever reason Apple Inc. had to revamp its logo, the new Apple logo got a hearty endorsement by the customers and critics around the world. It can widely be seen on all Apple products and retail stores; and has become one of the world’s most renowned brand symbols.

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Google Logo

Google’s mission statement is “To organize the world’s information and make it universally accessible and useful”. Since the beginning, Google has closely and zealously worked towards achieving the goal of providing relevant information and innovative products to its customers. Saying that, Google has now become a leader of the web-search industry.Google began as a research project in 1996 by two Stanford University’s Ph.D. students, Larry Page and Sergey Brin. It was initially nicknamed “BackRub”, and had many different logos overtime. However, the current Google logo was designed by Ruth Kedar, which consists of the name “Google” in logotype based on the Catull typeface. It has now become the official logo of Google Inc.; a company specializing in Internet search and online marketing.

The word “Google”, in the Google logo originates from the misspelling of ‘googol’, which refers to 10100 (that is the number represented by a 1 followed by one-hundred zeros). The name is the only element of the Google logo and is used with different variations and modifications depending on the occasion/s. The company uses features that compliment and refer to specific holidays like Christmas, 4th of July, Mother’s Day etc.; birthdays of famous personalities like Albert Einstein, Leonardo Di Vinci, Edward Munch, etc.; and major events like the Olympics, Football World Cup, elections, etc. These special modifications of the Google logo are known as Google Doodles were first designed by the creators of the company in 1999.

The Google Logo demonstrates a very powerful and diverse brand. Though the services offered by Google Inc. vary, its logo brands the company.

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