Google’s mission statement is “To organize the world’s information and make it universally accessible and useful”. Since the beginning, Google has closely and zealously worked towards achieving the goal of providing relevant information and innovative products to its customers. Saying that, Google has now become a leader of the web-search industry.Google began as a research project in 1996 by two Stanford University’s Ph.D. students, Larry Page and Sergey Brin. It was initially nicknamed “BackRub”, and had many different logos overtime. However, the current Google logo was designed by Ruth Kedar, which consists of the name “Google” in logotype based on the Catull typeface. It has now become the official logo of Google Inc.; a company specializing in Internet search and online marketing.
The word “Google”, in the Google logo originates from the misspelling of ‘googol’, which refers to 10100 (that is the number represented by a 1 followed by one-hundred zeros). The name is the only element of the Google logo and is used with different variations and modifications depending on the occasion/s. The company uses features that compliment and refer to specific holidays like Christmas, 4th of July, Mother’s Day etc.; birthdays of famous personalities like Albert Einstein, Leonardo Di Vinci, Edward Munch, etc.; and major events like the Olympics, Football World Cup, elections, etc. These special modifications of the Google logo are known as Google Doodles were first designed by the creators of the company in 1999.
The Google Logo demonstrates a very powerful and diverse brand. Though the services offered by Google Inc. vary, its logo brands the company.